Chinese Tea Company Coursework Example | Topics and Well Written Essays - 7000 words

Chinese Tea Company - Coursework Example Hence, Zhejiang has decided to enter in new market on this chance by setting up as more as its branch as the first step of counter attack to the competitors. The external situation of Zhejiang can be divided into two categories. Macro environment are point toward financial system, socio cultural factors, political-legal factors, natural environment and novel song factor. And the industry environments are point to the market impression, competitive overview, customer impression and supply. Zhejiang internal situation is summarized from management, merchandise, skill, distribution channel, environment and surroundings support. The strengths should be maintained while the weaknesses improved. The total sales enlargement of Zhejiang is estimated at 15% annually. It sounds hard but Zhejiang has enough self-assurance by using the product, place, people, endorsement, physical assets, procedure management, and price strategies. Furthermore, there are four market segments which are including Music Lover, Student and Teenager, Working People and Festival Celebration will be targeting at. In this case, Zhejiang has listed out the strategy planning for the achievement of the market segmentation. Zhejiang has given out detailed marketing expenditure and procedures that will involve in the improvement of its business. The expenses budget is suggested to remain at about 3% of the sale forecast. Besides, there are some of the actions will be taking place and the action teams have been established in order to implement the marketing plan efficiently. In case of emergency, Zhejiang has built up its own strategy to prevent itself from the contingency issues, especially, the economic recession. Halo caf has to ensure that it has enough financial support